Different cultural contexts bring new communication obstacles to human interactions. Understanding and appreciating cultural diversity is key to effective communication. Developing awareness of different cultures and tolerance are also important in bridging the cultural divide. Thunderbird University has developed the Cultural Orientation Indicator (COI), a self-assessment tool that helps its students and corporate clients understand their own cultural preferences and the preferences of others. This podcast presents some expert perspectives on cross-cultural communication and the COI. Check it out!