Nokia Corporation: Planning the next bounceback

For a firm that has gone from pulp to televisions to handsets to telecoms equipment, maps, anything seems possible. I believe that the sale of the handset manufacturing division to Microsoft was good, smart business. With its ‘new’ venture, Nokia Solutions & Networks (NSN), the company is focusing on an industry that allows for steady, modest growth and is less volatile from the perspective of fickle customers and quickly changing market demands. Even though competing with the likes of Ericsson, ZTE, Huawei and Alcatel-Lucent is quite the tall order, I believe that Nokia will not be punching out of its weight class. And with the deals that the company has secured in recent times, I predict that all will be well with the Finnish giant. Moreover, I also proffer that Nokia will possibly acquire one of its competitors in the not so distant future. Reinvention is the name of the game, and the Finnish “company that can” has done this quite often in its history.

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